About Me
“No one ever made a decision because of a number — they need a story.”
— Daniel Kahneman, winner of the Nobel Prize in Economic Sciences
My Work
I help leaders turn complexity into clarity.
I’m a strategic communications leader with 10+ years of experience advancing reputations for global brands and organizations across commercial real estate, financial services, higher education, government, and professional services. I specialize in media relations, executive messaging, and corporate affairs.
My Story
My professional story began in the main press office for The University of Texas at Austin. There, I helped university leadership navigate high-stakes media crises, protect one of the most valuable brands in higher education, and tell the story of how What Starts Here Changes the World™. Through that experience, I became interested in how compelling storytelling can strengthen relationships between organizations, leaders, and the stakeholders they serve.
That interest has fueled a career solving communication challenges in complex stakeholder environments. This includes PR leadership roles at Petros PACE Finance, an Apollo Global Management structured finance company, as well as Fortune 200 companies CBRE and JLL, the world’s largest commercial real estate services and investment firms.
My Interests
I'm drawn to organizations driving innovation and navigating transformation. Professionally, I enjoy:
— Shaping high-stakes conversations in the press
— Helping leaders leverage communications strategically
— Turning complicated ideas into accessible narratives
— Pointing out that facts don’t actually speak for themselves
Outside my career, I enjoy doing yoga, attempting stand-up comedy, playing piano, vintage shopping, and celebrating the Texas Longhorns being good at football again. #hookem